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Fever FM and Radio Nasha Increase Advertisement Rates up to 15% Basis Market Leadership

 

NEW DELHI, August 30

Fever FM is the fastest growing radio network in the country with listenership of over 27 million. The network enjoys dominant leadership across the markets it operates in and has decided to increase the advertising rates up to 15% for Fever FM and Radio Nasha.

With the first ever acquisition in the history of radio – Fever Chennai, the launch of Fever Hyderabad and 7 stations in UP, Fever FM expanded its footprint from 4 to 13 cities and 15 stations and holds the unique distinction of operating two stations in the biggest FM markets of Delhi and Mumbai.

Radio Nasha, since its launch in April 2016, created a new category in the radio industry and is India’sfirst ‘cool retro’ station.

The RAM domination of the stations across markets is testimony to the No. 1 position Fever FM commands in listenership scores. With 19.2% market share in Delhi, 17% in Mumbai, 14% in Bangalore, 17.4% in Kolkata, Fever FM is the leader across stations. Fever FM is No. 1 station in Delhi and Mumbaiand leads the non-Kannada space in Bangalore. Radio Nasha is Delhi’s Number 1 retro station and has a strong RAM domination – 11.7 % market share, 268 minutes TSL and over 5.7 million cumes. The TSL is second best in Delhi, next only to Fever FM Delhi. Once listeners tune in Radio Nasha, they don’t tune out. (Source: RAM Toplines – Wk 31 2018 [05AUG – 11AUG 2018]).

Talking about the decision to increase the advertising rates Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd., said, “Fever FM and Radio Nasha have completed yet another year of RAM domination, which is testimony to the love our listeners have for the stations. Festive season has arrived and we are witnessing promising momentum. Inventory management during this phase will continue to be a focus area. Many of our large clients are aligned with our premium pricing backed on our leadership in listenership scores. While we have increased pricing, delivering value and return on investment to our key stakeholders continues to be our highest priority.”

About Fever FM: 

Fever FM (operated by HT Media Ltd.) is available in Delhi (since October ’06), Mumbai (since January ’07), Bangalore (since March ’07), Kolkata (January ’08), Chennai (October ’15), Hyderabad (August ’16) and Uttar Pradesh (September ’16) with a vibrant, youthful, creative and interactive programming, that just lets the music play. Fever FM is one of the leading FM stations in the country and attracts more than 18 million listeners across the four Indian metros – Delhi, Mumbai, Bengaluru and Kolkata.

The network is spread across 13 cities such as Delhi, Bangalore, Mumbai, Kolkata, Hyderabad, Chennai, Lucknow, Kanpur, Agra, Gorakhpur, Allahabad, Aligarh, and Bareilly.

It is the only network to have 2 stations in the biggest radio markets, Delhi and Mumbai (Fever FM and Radio Nasha).

Fever FM has truly changed the radio listening experience in India. Despite being one of the newest players in the industry, Fever is known today for playing more quality music than any other radio station.

The radio channel is also the most preferred amongst the 20-34 years SEC AB target audience – Fever’s core target group.

For more information, visit http://www.fever.fm.

About Radio Nasha 

Currently there is no radio station that does justice to the excitement, romance and attitude of the magical eras of 1970s-1990s. Radio Nasha 107.2 FM was launched in Delhi in March 2016 and Radio Nasha 91.9 FM in Mumbai in April 2016. Radio Nasha is the first ever radio station packed with passion, fueled by Bollywood celebrities and driven by RJs with a style that is young, energetic and classy. The station makes retro ‘cool’ and is the destination station for listeners. Celebrity programming is a key differentiator and intrinsic to the content strategy.

For the first station in the history of radio Bollywood celebrities of the stature of Anil Kapoor (Jhakaas Mornings), Shakti Kapoor (Crime Master Gogo show), Satish Kaushik (Filmy Calendar Show) and Amit Kumar (Crazy for Kishore) became RJs to  host daily flagship shows.

For more information, please visit http://www.radionasha.com.




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