Decoding of Colors, explore the colors of furniture in our era


SHANGHAIAug. 27, 2018

Home is where people live and where life resides, and it is furniture that connects people, home and life. This year, by “Decoding of Colors”, we will start with “people” to explore the colors of furniture in our era, and trying to build the future trend of prevailing colors in furniture design.

Color for interior design is as essential as oxygen is to life. Furniture China, as a professional trade show dedicated to the furniture industry, keeps a close eye on the element of color in home furnishing. First held in 2017, COLOR OF FURNITURE already plays a key role in the annual color releases at Furniture China, which represents both a milestone of the show and a new driving force for the future trends of China’s furniture design industry.

In 2018, COLOR OF FURNITURE, which is hosted by Shanghai UBM Sinoexpo Int’l Exhibition Co., Ltd., will introduce the concept of “Decoding of Colors”, interpreting the application of color in furniture industry and its future trends through three sections: one exhibition, one forum, and one report.

One Exhibition (E8B-D60): Prof. Song Jianming, director of the Color Institute of China Academy of Art, as the chief planner, along with two outstanding designers, Mr. Lu Tao and Ms. Di Yin, were invited to be the project curators. COLOR OF FURNITURE will create an immersive experience for the audience, presenting future color trends in China’s home furnishing industry for the next three to five years. Through eight distinct showrooms split into four theses – Blooming, Growth, Maturity, and Regression, COLOR OF FURNITURE will demonstrate colors as a circle of life.

Each showroom will be decorated with a unique color which represents a unique career, reaching a deeper exploration of social identities. Besides the four galleries as a connection between each thesis, there are also sectors of Color Recognition. The audience will have a closer interaction with color through vision, intuition, and even tasting, which makes the show a true multi-dimensional journey. Out of this featured area, there will be eight colored boxes across Hall E1- E8B, rendering the long gallery from outside to the showrooms and creating an immersive experience for all participants.

One Forum: Speeches and presentations from scholars and pioneers in chromatology will integrate the language of color with furniture design, introducing the concept of furniture design based on the emotions of colors and stimulating the quality of design. Famous designers and researchers, including Lu TaoDi YinMonika Haag, and Zhou Xin, will all be on stage on the featured “COLOR OF FURNITURE Annual Conference”, to share the modern perspectives on color.

One Report: Based on observation, analysis, and study on changes of modern color and lifestyle preferences, COLOR OF FURNITURE will release a report, discussing and encouraging collaboration with the world’s authoritative color institutions to construct an international language for the Chinese furniture industry.

The rising voices of marketing demands for color in home furnishing also raises the requirements on furniture designers to decode the language of color matching and integration. At Furniture China 2018, designers and curators will interpret the mystery of color with the COLOR OF FURNITURE and bring this code to life, marking “color” as the new motivation for the furniture industry in China, and to sketch broader and brighter market prospects for furniture products.

For more details, please visit:

For more information, please contact:
Vita Sun
[email protected]


I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Related articles

Marriott International Reaches Milestone En Route to Net-Zero Goals!

  Marriott International, Inc. (Nasdaq: MAR) has verified its near and...

IKEA Recognized as One of Canada’s Greenest Employers for Prioritizing People and the Planet

  The home furnishing retailer is recognized for the 16th consecutive...

Steakholder Foods Announces ADS Ratio Adjustment

  Steakholder Foods Ltd. (Nasdaq: STKH), a leading innovator in 3D-printed...


  -- Recreational classes will be available to study wine,...
Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.