Insider sets anchor in Barcelona, partnering with Estée Lauder and 4F Espana


Insider sets anchor in Barcelona, partnering with Estée Lauder and 4F Espana, strengthening its expansion into the European market 

BARCELONA, Spain, Aug. 14, 2018  — Insider, the world’s first integrated Growth Management Platform (GMP), today announced the opening of its new office in Barcelona, Spain. Insider’s successful new category, which hit the market following a recent Series B investment by Sequoia Capital, is an integrated platform backed by artificial intelligence and machine learning that helps leading global brands drive digital growth. Offering features that cover all stages of the sales funnel, from Acquisition to Activation, to Retention and Revenue, Growth Management Platform (GMP) relies on a unified data layer, that helps brands and customers come closer together, creating mindful personalizations across all digital channels, fostering customer loyalty and brand growth.

After consolidating a successful six-year experience in challenging and high-potential markets, such as Japan, South Korea, the APAC region, and Europe, Insider solidifies its pioneering digital marketing technology with its new Spanish house, which will work closely with the company’s well-established London office. Insider’s predictive technology promises to shake up the European market, offering a number of in-house bred features that segment visitors according to their real-time and past behaviours; their predictive tools prevent brands from creating marketing waste with expensive and unfruitful ad usage, optimizing Return on Ad Spend (ROAS), creating seamless and timely customer experiences that are already fueling more than 400 brands worldwide.

“Growth Management Platform (GMP) is the result of successful partnerships we curated with brands from around the globe, such as Estée Lauder and 4F Espana, for example. Thanks to our localized and relentless regional teams, we were able to gather first-hand insights about the pains and challenges that businesses go through when providing omnichannel experiences. That’s why we created features that optimize acquisition strategies and actually further all stages of the sales funnel, helping our partners create hyper-personalized experiences for their customers. Our expansion into Spain cements our long-term strategy to democratize AI-backed digital marketing tech that smoothes over online experiences, from emerging digital communities, to more mature and demanding markets.”, says Kubilay Sengun, Insider’s Europe Director.

The new Spanish house will be managed by Olivier Gantois, who brings in his years of experience in the industry, who was previously Country Manager at Mailjet (European ESP Leader). Prior to that, Gantois co-founded Home Setting, a collaborative platform operating in decorative services, and acted as Sales Director at Exoclick, in the adTech and Martech industries.

The positioning in the region reinforces Insider’s distinctive local account management strategy, that offers regional brands around-the-clock support but it also creates a unique opportunity for new companies to experiment with Insider’s unique technology and world-class support.

The new office surely follows the company’s fast-track growth, which has been capturing the attention of worldwide names such as their latest investors, Sequoia Capital, and giants across industries, such as Singapore Airlines, Estée Lauder, UNIQLO, Samsung, Virgin, CNN and many more.

About Insider

Insider’s Growth Management Platform (GMP) empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.

With offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong and Taipei. It was listed as one of the100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. Crunchbase has recently ranked Insider’s co-founder and CEO, Hande Cilingir, as one of the top three women CEOsoutside of the US.

Helping the world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 400 businesses across various industries, including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Orange, Puma, Ticketmaster, Newsweek, Air Arabia, Media Markt, AVIS, Allianz, BBVA, Domino’s, McDonald’s, Avon and CNN.

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Betty Tűndik
Betty Tűndik
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