Chinese weather forecast app Moji Weather launches the “35 Degrees Celsius Program” campaign in partnership with Sprite and McDonald’s


BEIJING, July 31, 2018  — Moji Weather, a popular Chinese-language weather forecast app, has recently convinced many Chinese consumers to make the trek to their local McDonald’s despite the unending heat wave blanketing a large part of the country. Most people would simply rather stay at home, hence, the ability of the app to drag people out of their homes and onto the baking hot streets has drawn wide attention and triggered extensive discussions in China.

The weather app has become one of the most popular in China with its 15-day forecasts, including detailed data on current and predicted weather conditions, the air quality index and UV light intensity. In a move to give back to its users, the app, in cooperation with Sprite and McDonald’s, launched the “35 Degrees Celsius Program” campaign, during which anyone who has downloaded the app can get a medium-sized cup of Sprite for free at designated McDonald’s outlets as long as they have received a QR code via the app’s gaming feature.

Thanks to the wide distribution of the campaign and the free Sprite incentive, hundreds of thousands of Moji Weather app users have taken advantage of the offer.

With the rapid development of the internet in China over the past few years, Chinese-language mobile apps have made the convenience that their apps deliver work to their advantage. The simplicity of the weather app and the campaign that has been such a success are something worth studying and emulating.


SOURCE: Moji Weather

CONTACT: Xugong Cao, +86-185-1853-7467


I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Related articles

Paving the Way for a Vegan Europe: The Plant-Based Manifesto and Its Vision for 2050

  The European Vegetarian Union (EVU) has launched a groundbreaking...

Vegan Triathlete Claims Continental Title

  Charm McShane Triumphs in Oceania Triathlon Sprint The first part...

Introducing: “Gundry MD Phyto Collagen Complex” by Dr. Steven Gundry

  Featuring a Strength Boosting Vegan Collagen Supporter Dietary Supplement Gundry...
Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.