SAN DIEGO, July 25, 2018 — MAD ENGINE LLC today announced a new partnership with Epic Games to create a range of Fortnite™ apparel for North America, in a deal brokered by IMG.
The new Fortnite branded collection will feature apparel items including fashion knits, long and short sleeve tops, swimwear, outerwear and sportswear sets. Additional accessories will also be available in the Canadian market.
“We are excited to work with the teams from Epic Games and IMG to bring compelling apparel programs to retail for both fanatics and casual Fortnite fans,” said Danish Gajiani, CEO of Mad Engine. “Apparel presents the perfect opportunity to bring this pop culture phenomenon to players, offering them continuously refreshed product reflecting the dynamic world of the game.”
Mark Rein, co-founder of Epic Games commented: “Mad Engine works with some of the best brands in the world to bring cool, high-quality apparel to fans. Our players deserve the best, so partnering with Mad Engine was a natural choice.”
Launching in summer 2018, the collection will be available for purchase from specialty retailers nationwide.
Fortnite is the action building game from Epic Games that lets you drop into a massive 100-player PVP Battle Royale or team up with friends in a co-op campaign to Save The World against a horde of monsters. Craft and loot in giant worlds where no two games are ever the same. Fortnite Battle Royale is free and available on PC, Mac, PlayStation 4, Xbox One, iOS, and soon, Android.
About Mad Engine LLC
Mad Engine LLC was founded in 1987, celebrating 31 years. We have grown into one of the leading licensed apparel wholesalers in the world. The company’s footprint spans the globe, with multiple locations dedicated to customer service, manufacturing, distribution and quality assurance. As a vertical operation, Mad Engine is well equipped to meet the needs of every customer, from independent boutiques to mass market retailers. With an ever-expanding roster of over 150 licenses, and a talented team of artists and designers, Mad Engine strives to deliver innovative product in every category to thousands of customers throughout the United States and Canada. Mad Engine recently acquired Lifted Research Group (LRG) and Neff. These acquisitions mark Mad Engine’s entry into the branded apparel arena. Mighty Fine, recently acquired, is a design incubator known in the industry for its cutting-edge graphics, inspired licensed collaborations and fashion-forward designs. Mad Engine recently launched an accessories division, building the company into a one-stop shop for softlines consumer products.
About Epic Games
Founded in 1991, Epic Games is the creator of Fortnite, Unreal, Gears of War, Shadow Complex, and the Infinity Blade series of games. Epic’s Unreal Engine technology brings high-fidelity, interactive experiences to PC, console, mobile, AR, VR and the Web. Unreal Engine is freely available at unrealengine.com. For more information on the studio, visit epicgames.com and check out @EpicGames.
About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
Epic, Epic Games, and Fortnite and their related logos are registered trademarks of Epic Games, Inc. in the USA (Reg. U.S. Pat. & Tm. Off.) and elsewhere.
SOURCE Mad Engine LLC
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