EMMES Realty Services of California LLC Debuts Iconic, Multimillion-Dollar Lobby Renovation in Downtown San Diego


701B is an ‘Urban Oasis’ for Tenants and Visitors

SAN DIEGO, July 24, 2018 — EMMES Realty Services of California LLC (EMMES) has completed an iconic, multi-million-dollar renovation of the 7th Avenue plaza and atrium lobby of 701 B Street (701B) in downtown San Diego.

The new lobby, which includes indoor/outdoor features, greets tenants and guests with a spectacular, cascading water wall and provides spaces to gather formally and informally within the completely reimagined interior lobby, new cafe, or in the outdoor “Urban Oasis.”

The most dramatic change to the lobby was the removal of the angled space frame glass wall which inhibited views into the lobby due to the dark reflective glass. The new, straight vertical glass wall nearly doubles the size of the outdoor amenity plaza along 7th Avenue.

In addition to the 65-foot tall clear glass wall, is the new water wall feature spanning over 50 feet long and nearly 20 feet tall, making it the largest vertical water feature in downtown. A white sculptural trellis floats above the plaza providing shade and inviting tenants and visitors to experience its transformative qualities as viewed from different angles. A dynamic, luminous textile light wall sets the mood within lobby as it changes colors and themes throughout the day.

“The enhanced lobby is the latest example of how EMMES strives to provide our tenants with attractive amenities, as well as help promote downtown as a destination,” said Mark Kuske, EMMES vice president of asset management. “Our goal is to create a hospitality environment that both tenants and visitors can enjoy.”

The LPA Integrated Design Team, architect of the project, said, “The new 701B will announce itself as a landmark in the fabric of downtown San Diego. The space is iconic, re-establishing 701B as the ‘place to be’ in downtown San Diego. To appeal to a wide range of tenant types, a timeless aesthetic was necessary. The design has impact, creating ‘wow’ moments that people remember and talk about.  We wanted to create a space that evokes an emotional response upon entering. These landmark features of the project will draw business from afar.”

701B – a center of commerce and finance within downtown San Diego – Class A, 24-story office building with expansive views. In addition to striking architecture, best-in-class amenities and an impressive lobby, 701B is within walking distance of the newest generation of downtown’s residential high rises and civic destinations such as City Hall, Symphony Hall, the Opera, and new Central Library.

“The B St. corridor is evolving and EMMES is delivering the right environment at the right time in the market,” said Derek Hulse, managing director, brokerage services for Cushman & Wakefield, leasing representative for EMMES. “A remodel to the extent EMMES has undertaken really demonstrates EMMES’ pride in their building and commitment to improving the office experience.”


EMMES Realty Services of California LLC is a member of The EMMES Group of Companies. Founded in 1992, with offices in New York and California, The EMMES Group of Companies and its affiliates are engaged in principal real estate investments, funds management and real estate services. For more information, visit www.emmesco.com.

Neal Leavitt
Leavitt Communications
(760) 639-2900
[email protected]

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