Win a Trip to Gamescom 2018 and Compete with the World’s Star Gamers
SHENZHEN, China, July 24, 2018 — Honor, a young, trendsetting, innovative smartphone e-brand, today launched the Chief Entertainment Officer (“C.E.O.”) international recruitment program for Honor Play, the first of a game changing new product series. Honor Play fans will have the opportunity to put their skills to the test and compete with and against the world’s star gamers at Gamescom in Cologne this year.
Starting from July 21, the Honor Play C.E.O. recruitment program is open for applications for one week only and will choose four Honor fans to join forces with star teams at Gamescom 2018 in Germany, where they will compete against other gamers. To have a chance of becoming an Honor Play C.E.O., contestants need to share one of their funny, epic, or crazy mobile gaming moments. Simply take a screenshot or record a video clip of #CrazyFast game play in the mobile game and publish it on Facebook or Twitter by tagging honorglobal and using the hashtags #CrazyFast and #HonorPlay.
Honor will choose four winners from the submissions and announce the appointment of the Honor Play C.E.O.s on July 29. As well as a trip to Gamescom, the Honor Play C.E.O.s will enjoy priority access to experience and test future Honor products and attend Honor fan events and product launches, getting an exclusive, first-hand experience of Honor’s latest products.
“The Honor Play C.E.O. recruitment program will offer a young generation one of the best-ever brand experiences. The C.E.O.s will get to tell us their thoughts in their own fun, cool and trendy way,” said George Zhao, President of Honor. “As a brand created in the mobile internet era, Honor was born for digital natives. We are committed to communicating in their language and for their preferences. The products we create, the activities we initiate, the way we engage with fans, mixes perfectly with younger people’s lifestyles, and that’s what brings our brand mission to life.”
Launched in China this June, the Honor Play is a mid-range performance beast designed with GPU Turbo, the ground-breaking graphics processing technology that meets the demands of young gamers for a “lightning fast” graphics processing capability and power consumption. The Honor Play also features an enormous 6.3 inch FullView display with an outstanding 89% screen-to-body ratio and a huge 3,750mAh battery that supports at least 4.5 hours of gaming. Gamers can enjoy a more pleasurable visual experience on gaming and multitasking, together with 24/7 entertainment.
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
For more information, please visit Honor online at www.hihonor.com or follow us on:
CONTACT: Miranda Xie, +852-28800229