Ridecell New Mobility Cloud Powers the All-New ReachNow App Integrating Carsharing and Ridesharing


Unified Carsharing and Ridesharing Experience Using a Single Fleet Yields Highest Vehicle Utilization


SAN FRANCISCOJuly 18, 2018  — Ridecell Inc., the platform of choice for leading carsharing, ridesharing, and autonomous fleet operators, today announced that its new mobility cloud service is powering the new ReachNow App, which makes ReachNow the first company in the world to operate both car sharing and ride hailing services within a single app.

ReachNow is the first Ridecell customer to build and enhance a new mobility solution using the recently announced Ridecell API suite. With the new ReachNow App, members can seamlessly select between available services, including driving themselves, getting a ride or scheduling a pick up for later. By offering members a choice between multiple services from a single app, ReachNow is eliminating the need for members to juggle between apps when they have somewhere to go. Additionally, these services are all built on top of the same shared fleet, reducing the number of additional cars added to city streets.

“The launch of the all-new ReachNow App is the foundation for how we deliver an intelligent multimodal experience to our members,” said Dr. Simon Broesamle, Chief Customer Officer at ReachNow. “By leveraging the Ridecell APIs, we are able to not only improve our speed to market in a competitive category, but also begin to personalize the ecosystem of services that solve the unique transportation challenges that our members face.”

The Ridecell new mobility cloud lets new mobility service providers capitalize on Ridecell’s proven carsharing, ridesharing and autonomous ridehailing services platform, allowing mobility service providers to quickly differentiate their offerings using Ridecell APIs. Just as enterprises can choose between AWS, Google, and Azure cloud platforms to underpin their products, new mobility service providers can now build upon the Ridecell new mobility cloud, letting the cloud handle service essentials while providers focus on building custom extensions to satisfy diverse user segments and market needs.

“Our goal with the launch of Ridecell APIs was to empower our partners to rapidly build differentiation and valuable features that enhance their customer value proposition, using the proven advantages and scalability of Ridecell’s core platform capabilities,” said Aarjav Trivedi, CEO of Ridecell. “We are proud that ReachNow is the first customer to deploy a custom-built experience using Ridecell developer APIs. We are confident that our new mobility cloud will give Ridecell platform customers comprehensive control of their user experience and differentiation, accelerating the timely deployment of their own custom integrations.”

About Ridecell

Ridecell is on a mission to empower new mobility operators, including OEMs, car rental companies, auto clubs, cities, transit agencies, dealer groups, and private fleets to launch, expand, and maximize the utilization of their own ridesharing and carsharing services. Headquartered in San Francisco, the company provides an intelligent software platform that runs new mobility services, such as carsharing, ridesharing, and autonomous fleet management. End-to-end integration and automation accelerate time-to-market, enabling Ridecell customers to launch mobility services quickly, operate efficiently, and scale revenues as business grows.

Founded in 2009, Ridecell has already processed over 20 million rides and rentals, and has a team of more than 100 professionals in the US, EuropeAsia, and Australia. In May 2018, Ridecell closed a Series B round of funding led by Cox Automotive and Initialized Capital. The company now powers new mobility offerings, including ReachNow, mobility service from the BMW Group, ZITY by Groupe Renault and Ferrovial, and GIG Carsharing service by AAA. In addition, Ridecell powers dynamic shuttle services for campuses such as Georgia Tech, UC Berkeley, UCSF, 3M, and transit agencies like SouthWest Transit.

©2018 Ridecell is a registered trademark of Ridecell, Inc. Other brand names may be trademarks of their respective owner(s). Information is subject to change without notice. All rights reserved.

Media Contact:
Alexis Daswick
(415) 294-9857
[email protected]

About ReachNow 

ReachNow is the mobility services division of the BMW Group.  Headquartered in Seattle, ReachNow is the first company in the world to launch a mobility services app that operates car sharing and ride hailing services from one common fleet and within a single member experience.  From the ReachNow App, Members can choose between driving themselves, getting a ride or scheduling a pick-up in advance.  Today, ReachNow is serving nearly 100,000 Members in Seattle, Portland and New York City with a fleet of more than 1,000 BMW, BMW i and MINI vehicles.  After a one-time sign up fee of $15, Members can use any service by the minute, hour or the day.  Registration for ReachNow is available through the ReachNow app for iPhone and Android.  More information available at www.reachnow.com.

SOURCE Ridecell


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