Expansion to Streaming TVs Continues Soon with Roku App
LOS ALTOS, Calif., Aug. 30, 2018
Didja, a technology company dedicated to augmenting the broadcast television experience in delightful ways, today announced the expansion of its live broadcast TV streaming app, “LocalBTV,” to streaming devices Apple TV, Roku and Amazon Fire TV. The Apple TV and Fire TV versions are available in the app stores as of today, with Roku to follow soon after.
“LocalBTV” is available as a pilot service in the Los Angeles and Orange County area (SoCalBTV), the San Francisco Area (BayAreaBTV) and the Phoenix area (PhoenixBTV), providing a pilot channel list of 30-40 channels of local broadcast TV to viewers on smartphones, PCs and connected TVs at no cost to consumers or to broadcasters.
With TV stations’ broadcast streams available on mobile devices and connected TVs via “LocalBTV,” even non-antenna households can easily enjoy local broadcast news and entertainment programming anywhere in the television market. In addition, local stations and independent channels not available through cable providers or streaming services can now be seen by wider audiences. Those stations will enjoy increased viewership and will reach younger viewers who watch video on smartphones, laptops and streaming devices.
“Didja allows us to stream to devices in an app that contains other local channels. This makes LocalBTV more valuable to the viewer than a single-source app,” said Lynn Londen, owner of Phoenixindependent station KAZT. “I love seeing people’s enthusiasm when I show them our channels on my phone, and we are looking forward to reaching even more viewers via streaming TV apps.”
According to Didja, more than 20 million U.S. homes watch TV via an antenna and approximately another 10 million homes have no convenient way to watch local broadcast TV, meaning they have neither a traditional cable bundle nor an antenna. As Didja expands to new platforms and markets, “LocalBTV” will enable more non-cable-bundle homes to watch quality over-the-air TV, thereby strengthening the reach and impact of local media.
“This expansion to Apple TV, Roku and Fire TV will allow viewers to watch our broadcast partners’ local channels on connected TVs, which is where more and more TV viewing is taking place,” said Jim Long, CEO of Didja. “It’s the next logical step as we pursue our mission to help local broadcasters serve their communities, even while TV viewing moves to screens of all sizes.”
The LocalBTV app is available from iTunes, Google Play and on Apple TV and Fire TV.
For more information, please visit:
About Didja
Didja is based in the heart of Silicon Valley and specializes in consumer apps that help users engage with live linear television. The Didja hybrid cloud platform is also designed to help broadcasters, networks and content owners expand their revenues while both delighting their fans and enabling a more direct consumer relationship.
Please, see www.didjatv.com for more information.
