Curlsmith, the cult-favorite brand celebrated for its high-performance curl care, has officially landed at Sephora Canada.
Starting today, curl enthusiasts can find Curlsmith’s complete lineup of shampoos, conditioners, styling products, and treatments at select Sephora stores nationwide and online at Sephora.ca.
The expansion brings Curlsmith’s signature approach to curl care—hydration, definition, and volume—with formulas that are vegan, cruelty-free, and free from sulphates and silicones.
Alongside the Canadian launch, Curlsmith is also revealing a bold new visual identity designed to reflect the vibrancy and individuality of the curl community. While packaging gets a fresh makeover, the brand reassures fans that its much-loved formulas remain unchanged—trusted, gentle, and transformative.
✨ Curl Confidence by the Numbers:
95% of users say they feel happier with their curls after using Curlsmith (survey of 166 respondents, Dec 2024 – Feb 2025).
“We’re incredibly proud to bring Curlsmith to Sephora Canada,” said Vicky Metcalfe, Senior Marketing Director at Curlsmith.
“This launch means curly-haired Canadians can now more easily find products that deliver on what their curls really need—hydration, definition, and bouncy, lasting volume.”
Curlsmith Must-Haves Now at Sephora Canada
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NEW Moisture Memory Release ($36.50): A weightless leave-in spray with time-release hydration for soft, smooth curls.
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Weightless Air Dry Cream ($36.50): Lightweight leave-in conditioner that enhances curl texture without heaviness.
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Curl Defining Styling Soufflé ($38.00): A buildable-hold styling gel that locks in moisture, shine, and definition.
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Essential Moisture Shampoo & Conditioner ($35.50 each): A gentle cleansing duo suitable for all curl types—even straight hair—delivering hydration and weightless moisture.
📍 Where to Buy: Curlsmith products are now available at select Sephora Canada locations and online at Sephora.ca.
Follow the curl journey:
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Instagram: @curlsmith_official
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TikTok: @Curlsmith
About Curlsmith
Curlsmith is the first gourmet haircare brand created exclusively for curls. Blending natural, kitchen-inspired ingredients with innovative science, Curlsmith delivers clean, cruelty-free, and effective solutions for curly, coily, and wavy hair. All formulas are vegan, cruelty-free, and free from sulphates, silicones, parabens, phthalates, mineral oils, EDTA, and drying alcohols.
SOURCE: Curlsmith
