Sipping Sophistication: La Borosa and Pavari 17 Bring Global Flavors to the Premium Non-Alcoholic Market
The mindful drinking movement just got a major upgrade. DioniLife, an exclusively non-alcoholic portfolio company founded by spirits industry innovators, has unveiled two new premium offerings that prove you can enjoy the elegance of fine spirits without the alcohol:
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La Borosa – An agave spirit line inspired by Mexican tradition, delivering the flavor depth of top-shelf tequila without compromise.
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Pavari 17 – A bittersweet Mediterranean-style aperitivo crafted from 17 botanicals, capturing the art of leisure and connection.
La Borosa: Authentic Agave, Zero Alcohol
Filling one of the biggest gaps in the NA market, La Borosa is made from hand-harvested Blue Agave and aged with oak to achieve a clean, complex flavor profile, with no alcohol, no sugar, and only a fraction of the calories.
Available now:
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La Borosa Blanco (700ml) – <0.5% ABV, 5 calories/serving. Crisp, smooth, citrusy.
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La Borosa Margarita (250ml RTD) – <0.5% ABV, 55 calories. Bright, salty, classic.
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La Borosa Paloma (250ml RTD) – <0.5% ABV, 55 calories. Juicy, sparkling, refreshing.
Pavari 17: Mediterranean Aperitivo, Reinvented
Crafted from 17 botanicals sourced from Italy and Spain, Pavari 17 is layered over a non-alcoholic Mediterranean white wine to create a sophisticated, citrusy balance — ideal for aperitivo hour without the hangover.
Available now:
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Pavari 17 Spirit (700ml) – <0.5% ABV, 22 calories/serving. Perfect for any aperitif moment.
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Volari Pavari 17 Spritz (250ml RTD) – <0.5% ABV, 52 calories. A light, sparkling, ready-to-drink spritz.
All products are low sugar, low calorie, vegan, and gluten-free.
Redefining Rituals Without Compromise
“We wanted to honor timeless drinking rituals while making them just as enjoyable without alcohol,” said Damian McKinney, CEO of DioniLife. “No more uninspiring options — just real flavor, made for real moments.”
Chief of Innovation Steve Wilson added, “We set out to create something that isn’t a copy, but a new standard for non-alcoholic excellence.”
Meeting the Moment in Mindful Drinking
With 58% of Americans planning to try a non-alcoholic beverage in 2025, La Borosa and Pavari 17 arrive at the perfect time for those going alcohol-free, moderating, or mixing NA and traditional drinks (“zebra striping”).
Where to Find Them
La Borosa and Pavari 17 are available nationwide at Borosa.com and Pavari.com, as well as select bars, restaurants, and retailers in Colorado, with more states to follow.
