Saje Natural Wellness, a pioneer in 100% plant-based essential oil remedies, proudly announces its first-ever national retail partnership with Ulta Beauty. Starting now, Saje’s best-selling products are available in over 200 Ulta Beauty stores across the U.S. and online at ulta.com.
This launch marks Saje’s debut in a nationwide brick-and-mortar retailer and a major expansion beyond its branded storefronts.
Featured as a key brand within Ulta’s dedicated Wellness Shop, Saje’s product range will roll out to an additional 50 stores later this year, reaching more than 250 Ulta locations by the end of 2025. This partnership highlights Ulta’s commitment to wellness as a strategic growth area, offering millions of new customers access to Saje’s natural, effective plant-powered solutions.
Barbara De Laere, CEO of Saje Natural Wellness, commented, “Our mission has always been to connect people with the healing power of plants through 100% natural, proven remedies. Ulta Beauty’s wide reach and dedication to discovery make them the perfect partner to bring our products to more people nationwide. This marks a pivotal step in our U.S. growth strategy.”
Saje Natural Wellness is renowned as “Nature’s Farmacy,” delivering plant-powered products designed to relieve pain, improve sleep, reduce stress, and enhance well-being. Their formulas are cruelty-free, free from artificial fragrances, parabens, SLS, and other harmful chemicals, rooted in over 30 years of expertise.
Launching at Ulta with 48 products, highlights include:
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Peppermint Halo ($36): The original cult-favorite cooling roll-on that soothes head, neck, and shoulders.
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Extra Strength ($68): A powerful, large roll-on for muscular pain and soreness, infused with sweet birch and clove.
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Sleep Well ($36): A deeply calming blend with valerian root, lavender, and vetiver to support restful sleep.
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Pocket Farmacy ($84): A versatile kit with five roll-ons for on-the-go relief, housed in a vegan leather case made from recycled materials.
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Pain Release Joint & Arthritis Cream ($42): Plant-based cream for joint pain relief, formulated with peppermint and marjoram.
Laura Beres, Ulta Beauty’s Vice President of Wellness, said, “We are excited to welcome Saje Natural Wellness into The Wellness Shop. Their trusted, plant-powered formulas complement our growing wellness assortment perfectly, providing guests with natural solutions for sleep, stress, and pain relief.”
Saje’s products are now accessible to more customers than ever, reinforcing the brand’s commitment to functional wellness made easy and natural.
