Actual Veggies, a leader in chef-crafted veggie burgers and vegetable-forward frozen foods, is excited to unveil its first-ever collaboration product: the Chickpea Masala Burger, developed in partnership with award-winning Indian cuisine expert Maya Kaimal.
This new burger blends wholesome, real ingredients with an authentic mix of Indian spices, including turmeric, cumin, and cardamom, delivering bold, global flavors straight from the freezer aisle. The Chickpea Masala Burger launches exclusively at Sprouts Farmers Market stores this August.
Hailey Swartz, Co-Founder of Actual Veggies, shared, “This collaboration highlights our passion for bringing global flavors to everyday plates with clean, recognizable ingredients. Maya’s expertise in making Indian cuisine accessible perfectly complements our mission of putting real vegetables front and center. The result is a vibrant, satisfying burger unlike anything else available in the frozen aisle.”
This launch taps into the growing demand for ethnic and globally inspired foods, as the U.S. ethnic supermarket industry reached $55.8 billion in 2024, fueled by demographic shifts and rising home cooking trends (IBISWorld).
Maya Kaimal added, “I started Maya Kaimal Foods to bring authentic Indian flavors to American kitchens, and partnering with Actual Veggies allows me to extend that mission into the frozen food aisle with a high-quality, forward-thinking product.”
The Chickpea Masala Burger is vegan, non-GMO, kosher, free of seed oils, and contains no top nine allergens — reflecting Actual Veggies’ commitment to clean-label, better-for-you frozen foods. The company’s expanding product line, including its signature veggie burgers and Super Fries, is now available in over 7,500 stores nationwide.
About Actual Veggies
Actual Veggies is a CPG innovator specializing in chef-crafted veggie burgers and vegetable-forward frozen foods. Founded with a commitment to nutritious, flavorful, and clean ingredients, Actual Veggies is dedicated to making real vegetables the star of every meal. Visit www.actualveggies.com to learn more.
About Maya Kaimal
Maya Kaimal, founder of Maya Kaimal Foods, has brought authentic Indian flavors to American homes for over 20 years through her award-winning brand and cookbooks. Inspired by her father’s South Indian cooking, she continues to make Indian cuisine approachable and delicious. Learn more at mayakaimal.com.
About Sprouts Farmers Market
Sprouts Farmers Market is a leading specialty grocer focused on fresh, natural, and organic products. Known for its fresh produce and wellness-focused offerings, Sprouts operates more than 450 stores in 24 states. Visit sprouts.com/about for details.
