Hello, I’m Betty — founder of Vegnew.World, and today I’m honored to share with you the roots, the mission, and the long, winding journey that brought this platform to life.
“From heart-centered living to global impact”
I was born in Transylvania, Romania, part of the Hungarian minority — but my blood carries more than one culture. From my mother’s side, there’s Hungarian and Saxon heritage (connected to the Andrássy family), and from my father’s side, German-Jewish roots from Sighetu Marmației. This unique multicultural background shaped how I saw the world: diverse, connected, and resilient.
At just 6 years old, I already had my own little garden at my grandmother’s orchard. My great-grandfather(certified Gardener and businessman) guided me with care and wisdom, teaching me how to grow vegetables, flowers, and take joy in the earth. I learned so much from those early days — lessons that still live in my hands and heart. Even today, I still do a bit of small gardening when I can, growing legumes, herbs, or flowers. It remains a passion — even if time rarely allows me to go bigger.
My parents worked hard — my mother was a biology and chemistry teacher, while my father was an accountant. After the Romanian Revolution, like many others who dared to dream in uncertain times, my father started a handmade wooden bench business with partners, exporting to Germany. That venture eventually grew into a furniture company producing for major European retailers like Otto, Heine, Eleonora, and many more, even in Ukraine and Russia. His dedication and ability to work multiple jobs helped us rise from a modest two-room apartment into a bigger home, and he built his reputation as a respected name in furniture manufacturing.
I worked in the family business as a quality manager and administrator, learning how business, negotiation, and production worked from the inside out. We adapted constantly to meet changing market demands: transitioning from pine and spruce to semi-wood, then MDF, shifting to water-based varnishes when clients demanded eco-certification, and still managing to stay competitive despite massive price pressures.
Later, when the company was divided between the founders, my father continued with a core client base. It was during this time that I also launched my own ventures: an Internet café called Vortex Café — with coffee, food, and 12 computers — a digital hub before most homes had internet. I never stopped studying. I traveled to Cambridge for my CAE diploma, studied naturopathy in Budapest, and soaked in knowledge wherever I could.
We also opened a family-run pension (Hotel Anker) in Reghin — an Austrian-style guesthouse with hand-painted furniture. I handled much of the logistics, sourcing ingredients from our gardens and local producers, even shoveling snow in winter. My grandmother, well into her 80s, brewed tea and coffee for guests — it was a true family business.
Through all of this, health remained my compass. I grew up without much meat due to both communist shortages and family preference. Our meals were simple, seasonal, and plant-forward. That turned into a passion. I explored food deeply, curing my own health issues like digestive tract candida with diet and learning to transform traditional dishes into healing meals. Over the years, I’ve helped others do the same — friends, family, and clients who turned to me when struggling with digestive problems, weight gain, fatigue, or chronic inflammation. Helping them rebalance their bodies through food and lifestyle changes gave me even more motivation to keep going, and even meditation.
Eventually, I opened Bio-Zone, an online store offering vegan and organic products. By then, I was experimenting with over 5000 veganized recipes, and even though I initially found it hard to give up cheese, the work of activists like Gary Yourofsky helped me commit fully to a vegan lifestyle.
Together with my husband Zoltán, we built other businesses too — from customized shirts to Halloween costumes to the iGaming industry. We started out as affiliates, and at the same time, we were also deeply involved in Tibetan Buddhism and meditation. That practice gave us a new lens through which to view the world, and it made us realize that earning money from other people’s losses wasn’t aligned with our values. This ethical dilemma stayed with us and influenced many of our decisions moving forward. We traveled the world, built affiliate partnerships, and launched websites, then conferences. We created, besides others, an online radio in the igaming business, the EG(European Gaming), Picante.Today, a B2B media hub where I also wrote about wellness and healthy lifestyle topics. That platform laid the foundation for what came next, and besides Hipther.
“We started in the iGaming industry as affiliates, but after diving deeply into conscious living and Tibetan Buddhism, it no longer felt right to profit from a world we weren’t spiritually or ethically aligned with. It felt more honest — more real — to create something of our own, built on values we could live by.” – Betty
At one point in his life, Zoltán had gained significant weight due to stress and emotional eating for 2 years before I met him. When we met, I helped him with a completely personalized, balanced, and nourishing diet plan — not restrictive, but abundant in nutrients and simple foods. In just three months, he lost 30 kilograms — without starving, without gimmicks, and with zero yo-yo effect. His transformation was one of many that proved to me how powerful plant-based healing could be.
Before I move forward, let me also share a personal piece of this journey — our wedding. When Zoltán and I got married in 2009, we didn’t follow the typical traditions. We had a small, intimate wedding of about 50 people, hosted in my parents’ beautiful garden next to their guesthouse in Reghin. It was their gift to us — they wanted to offer the location and cover the costs, so we accepted. We chose a relaxed, Swedish-style buffet with healthy dishes, lots of vegetarian and vegan options, and a fresh, modern feel with a tint of tradition. Although it was a meaningful day surrounded by close family and friends, if you ask me today, I probably wouldn’t do it the same way again. I’d choose something smaller, quieter — maybe just the two of us somewhere simple and peaceful. Still, that moment was part of our story.
In a nutshell, this is my story — but truly, there’s so much more. I was also deeply involved in health-based multi-level marketing ventures, working with companies like Sunrider International, Gano Excel, and others. Each step I took — from family business to pension hospitality, from iGaming to vegan entrepreneurship — gave me valuable experience and shaped the next chapter of my life. Every lesson, every shift, every venture added another layer of understanding and resilience. And…more to come…
Yet, through all of that, something kept pulling me back: the need to do something ethical, conscious, and healing. During the pandemic, as we trained harder and focused more on nutrition and body-mind balance, it became clear: I needed my own media platform for wellness, veganism, and global consciousness.
That’s how Vegnew.World was born.
We took the model we knew — media, B2B, quality editorial work — and applied it to the thing that matters most: helping the world heal through informed, plant-based living. It’s more than a platform. It’s a lifestyle project, a healing mission, a space for science-backed, heart-driven content about food, wellness, business, sports, and sustainability.
Thank you for being here and supporting this vision. Whether you’re a curious reader, a vegan professional, or just someone exploring healthier choices, welcome to our world.
Subscribe. Collaborate. Or simply take one step closer to the life you deserve,Vegnew.World is your home, too.
With gratitude,
Betty
Founder, Vegnew.World
