Tosi Unveils Refined-Sugar-Free Protein Bars & A Bold New Look for a Healthier Future
Tosi, the clean, simple, and nutrient-packed snack brand, is entering a new era of better-for-you snacking. With a commitment to clean ingredients and transparency, Tosi has removed refined sugar from its products, redesigned its packaging and logo, and launched a new direct-to-consumer shopping experience.
✨ The Evolution of Tosi: A Commitment to Real Food Nutrition
Since launching in 2012, Tosi has built a reputation for crunchy, plant-based protein bars that fuel active lifestyles. Now, the brand is taking things a step further by eliminating refined sugar and replacing it with coconut blossom nectar—a natural, nutrient-rich alternative.
“Our refreshed brand identity is more than just a new look—it’s a reflection of what Tosi truly stands for: real food that nourishes and energizes,” said Kevin Rutherford, CEO of Tosi. “We’re committed to making snacking a smarter, healthier experience without sacrificing taste or quality.”
✔ No Refined Sugar – Naturally Sweetened with Coconut Blossom Nectar
✔ Crunchy, Plant-Based Protein Bars Packed with Nutrients
✔ USDA Organic, Vegan, Gluten-Free, and Non-GMO Project Verified
🚀 Check out the new Tosi products today! 👉 Shop Now at Tosi.com
A Fresh Look: Inspired by Nature, Rooted in Simplicity
Tosi’s brand redesign reflects its dedication to transparency, authenticity, and whole-food nutrition. The new packaging features earthy tones and hand-drawn illustrations, highlighting each ingredient’s purity and power.
✨ New Brand Features:
✅ Ingredient-focused design showcasing nature’s best foods
✅ Sustainable & minimalist packaging for a clean, modern feel
✅ Enhanced digital experience for an intuitive and educational shopping journey
💡 Explore Tosi’s New Look: Visit Tosi.com
A Smarter Way to Snack: No Gimmicks, Just Real Nutrition
Tosi is leading a movement toward common-sense nutrition—without artificial additives, processed sugars, or unnecessary fillers. “We believe in simple, honest food that fuels your day naturally,” said Rutherford.
Tosi’s new website makes it easier than ever for consumers to:
✔ Shop nutrient-dense snacks with confidence
✔ Discover the benefits of clean eating through expert insights
✔ Join a community focused on wellness and real-food nutrition
🌿 Ready to snack smarter? Shop Tosi Now
About Tosi
Founded in 2012 by mother-daughter duo Stefanie Hults and Chelsea Gray, Tosi is a pioneer in clean snacking, offering USDA Organic, vegan, gluten-free, and Non-GMO Project Verified products. Each Tosi SuperBites bar is made with eight or fewer simple ingredients, ensuring high protein, fiber-rich, soy-free, and refined-sugar-free nutrition.
📍 Find Tosi in stores nationwide, on Amazon and at Tosi.com.
📲 Follow Tosi: Instagram, Facebook, X (Twitter).
For media inquiries, contact: [email protected]
SOURCE: Tosi
