Harry Slatkin Expands into Body Care with the Launch of Dwell212 at Walmart
Luxury Fragrance Expert Introduces Wellness-Inspired Body Care Line for Everyday Self-Care
Renowned fragrance visionary Harry Slatkin is expanding his expertise beyond home scents with the launch of Dwell212, a wellness-driven body care collection now available at Walmart. Designed to elevate everyday self-care rituals, Dwell212 blends luxury fragrance with mood-enhancing benefits, delivering an accessible yet indulgent experience.
Slatkin, known for transforming the home fragrance industry, was inspired by his deep-rooted passion for mental health advocacy and the psychology of scent—insights gained through his work with NY Cornell and Columbia Presbyterian. Recognizing how fragrance influences mood and well-being, he set out to bring the same sensory experience to body care.
“Dwell212 is more than just body care—it’s about creating moments of joy and balance through scent,” said Harry Slatkin, Founder of Dwell212. “Each fragrance is designed to complement your mood, helping you feel energized, relaxed, or refreshed throughout the day.”
Dwell212: Fragrance That Matches Your Mood
Dwell212 functions as a “personal vibe curator,” offering four signature scents that enhance everyday moments:
- Lavender – A calming blend of French, English, and dried green lavender leaves to bring peace and relaxation.
- Citrus – A zesty burst of grated citrus zest, fresh-squeezed citrus, and candied citrus for an energizing uplift.
- Petals – A delicate floral mix of rose petals, lilac blooms, and green ivy for a soft, romantic aura.
- Cucumber – A crisp, refreshing fusion of cucumber rind, muddled cucumber juice, and sliced cucumber for a fresh, cooling effect.
Available in Body Wash, Body Lotion, Hand Wash, and Fragrance Mist, all priced under $10, Dwell212 brings high-quality fragrance into personal care at an affordable price point.
Bringing Wellness-Inspired Body Care to Walmart
Dwell212 is the latest addition to Slatkin’s growing portfolio at Walmart, joining his ScentWorx home fragrance line. The retailer continues to expand its personal care offerings, embracing innovative, high-quality products that reflect consumers’ desire for fragrance as part of their wellness journey.
“We’re excited to introduce Dwell212 to our customers,” said Jerrit Davis, Vice President of Personal Care Merchandising at Walmart. “The line brings an innovative, mood-enhancing experience with high-quality, affordable body care that aligns with today’s wellness trends.”
Clean Beauty, Luxurious Feel
Dwell212 products are Vegan, Cruelty-Free, Aluminum-Free, Gluten-Free, Sulfate-Free, Phthalate-Free, and Paraben-Free, ensuring a clean and conscious self-care experience.
- Body Wash – A residue-free, rich foaming cleanser infused with Essential Oils, Vitamin E, Shea Butter, and Aloe.
- Body Lotion – A lightweight, hydrating lotion with Essential Oils, Shea Butter, and Aloe for all-day moisture.
- Hand Wash – A non-drying formula enriched with Essential Oils, Vitamin E, Shea Butter, and Aloe for soft, clean hands.
- Fragrance Mist – A refreshing mist infused with Essential Oils, Vitamin E, and Aloe, designed to enhance your aura.
A Legacy of Fragrance Innovation
Dwell212 is a tribute to Slatkin’s lifelong passion for scent and is inspired by his daughter’s love for minimalist, uplifting fragrances. With an extensive background in home fragrance, Slatkin’s expertise has shaped multi-billion-dollar brands, earning him recognition as “The King of Home Fragrance” by The New York Times.
Slatkin + Co., founded in 1992, is a leader in the global fragrance industry, creating premium candles, diffusers, and bath and body products under brands like HomeWorx, ScentWorx, and Aroma Home.
Dwell212 will continue expanding with additional scent collections and seasonal limited editions later this year.
For more information, visit dwell212.com.
