Undercover Snacks Unveils Undercover Ingredients: A Cutting-Edge Facility to Fuel Growth & Innovation
📍 Expanding In-House Production | Strengthening Innovation | Advancing Quinoa Supply Chain
Undercover Snacks, the fast-growing, better-for-you snack brand known for its crispy chocolate quinoa crisps, is taking its ingredient innovation to the next level with the launch of Undercover Ingredients, a state-of-the-art processing facility at its headquarters in East Hanover, NJ.
A Strategic Leap in Vertical Integration
With Undercover Ingredients, the company is vertically integrating its supply chain to ensure a high-quality, scalable, and profitable source of crisped quinoa—a nutrient-dense superfood packed with plant-based protein, fiber, antioxidants, and essential minerals.
💬 “Quinoa is an extraordinary superfood, and this facility ensures a steady, high-quality supply to fuel our rapid growth,” said Diana Levy, CEO & Co-Owner of Undercover Snacks. “Beyond supporting our expansion, we’re now positioned to drive innovation in functional foods, unlocking new applications for quinoa and other high-performance ingredients across multiple categories.”
Revolutionizing Crisped Quinoa Production
💡 Undercover Ingredients’ proprietary technology allows for the scalable production of crisped quinoa with a light, crispy texture and collapsible crunch— without extrusion, oil, or additives.
💬 “Undercover Snacks is now available in over 25,000 stores and on major airlines, making us one of the largest quinoa purchasers in the U.S.,” said Michael Levy, Chairman & Co-Owner of Undercover Snacks and Undercover Ingredients. “By producing crisped quinoa at scale, we’re not just securing our supply chain—we’re opening doors for innovation across high-growth categories like savory snacks, breakfast foods, GLP-1-friendly treats, nutrition bars, and cereals.”
About Undercover Ingredients
Undercover Ingredients is a pioneering ingredient processing company dedicated to producing nutrient-dense, functional superfoods, beginning with its all-natural, premium crisped quinoa.
🌍 Supporting Undercover Snacks’ Expansion:
✅ Available in 25,000+ retail locations including Whole Foods, Sprouts, Target, Kroger, and CVS
✅ Featured in leading convenience and club chains
✅ Served on United Airlines — millions of allergy-friendly, gluten-free Chocolate Quinoa Crisps enjoyed in-flight monthly
📍 Undercover Snacks (Undercover Chocolate Company) and Undercover Ingredients are majority-owned and operated by Michael and Diana Levy.
Learn more at www.undercoverchocolate.com
