Target Unveils Major Expansion of Wellness Assortment with Over 2,000 New Products, Including 600 Exclusive Items
Target Corporation (NYSE: TGT) is amplifying its commitment to wellness in 2025 with the launch of more than 2,000 new products across categories, including over 600 Target-exclusive items. With more than half of these products priced under $10, the expansion reflects Target’s mission to make wellness accessible and affordable for everyone.
“We know wellness is deeply personal and touches many aspects of our guests’ lives,” said Rick Gomez, executive vice president and chief commercial officer at Target. “By integrating wellness into every corner of our assortment—from beauty and nutrition to activewear and technology—we’re creating a destination where people can easily find the products they need to care for themselves and their families without breaking the bank.”
Key Highlights of the Wellness Expansion
1. Functional Beverages & Nutrition
- Exclusive Functional Beverages: New items like Bloom colostrum & collagen (strawberry flavor) and Poppi prebiotic cream soda offer health benefits beyond hydration.
- Non-Alcoholic Options: Launching BERO, a premium non-alcoholic beer brand co-founded by Tom Holland.
- Gut Health Support: New flavors of Ka’Chava all-in-one nutrition shakes and up-and-protein shakes join the lineup.
2. Beauty & Self-Care
- Exclusive Partnerships: Only-at-Target brands include Being Frenshe (Ashley Tisdale), Blake Brown haircare (Blake Lively), and Lemme Tone gummies (Kourtney Kardashian Barker).
- Limited Editions: Daise body care and Native x Jarritos collection add fresh, innovative options.
3. Men’s Wellness
- Expanded Offerings: Dr. Squatch body care, Papatui by Dwayne “The Rock” Johnson, and clean, vegan fragrances from Fin’ery cater to men’s self-care needs.
4. Wellness Technology
- Innovative Tech: Over 140 new tech items, including exclusive infrared products like SLF’s Red Light Therapy LED Face Mask and Therabody’s SmartGoggles.
- Wearable Wellness: The latest Oura Ring joins Target’s cutting-edge offerings.
5. Activewear & Loungewear
- Exclusive Apparel: A new Blogilates collection by Cassey Ho, with 80 pieces priced under $40, expands Target’s activewear portfolio.
- Enhanced Comfort: All in Motion introduces new styles for kids, men, and women, while Auden pajamas feature cooling HeiQ Smart Temp™ fabric starting at $10.
Shop Wellness Your Way
Target shoppers can explore these offerings both in-store and online. Key highlights include:
- In-Store Displays: Curated wellness zones featuring beauty, nutrition, and hydration essentials.
- Online Personalization: Tailored product recommendations and trend-driven collections are available on Target.com.
- Seamless Fulfillment: Enjoy convenient shopping options like Drive Up, Order Pickup, same-day delivery through Target Circle 360, or free two-day shipping on orders over $35.
About Target
Based in Minneapolis, Target Corporation (NYSE: TGT) operates nearly 2,000 stores and Target.com, aiming to bring joy to everyday life for all families. Since 1946, Target has donated 5% of its profits to communities, contributing millions of dollars weekly. For more information, visit Target’s corporate website and press center.
SOURCE: Target Corporation
