Hurley has announced Travis Barker as its first-ever global brand ambassador, marking a reunion between the iconic drummer and a brand synonymous with surf and youth culture. This partnership reconnects two forces that rose together in the late ’90s, as Barker’s band Blink-182 exploded onto the scene. Barker, often seen donning Hurley tees, shaped a generation’s rebellious spirit. Hurley, founded in 1999, was naturally aligned with Blink-182’s ethos of freedom and defiance, with Barker’s drumming at the band’s core, propelling them into pop-punk stardom.
This collaboration is more than a brand partnership; it’s a creative reunion. Hurley and Barker have disrupted the status quo and challenged boundaries, making this collaboration a perfect alignment of values. The exclusive capsule collection is inspired by Barker’s unmistakable style and Hurley’s deep connection to music, art, and surf culture. “I’m stoked to partner with Hurley again,” Barker shares. “Hurley was there at the beginning of blink-182’s journey, and now we get to reflect on both of our evolutions.”
With roots in surf, skate, and lifestyle, Hurley has continually pushed innovation in performance and fashion. As the leader in lifestyle products, Hurley embraces and empowers communities of self-expression, spanning surf, skate, art, and music. For 2025 and beyond, Hurley plans to introduce limited-edition collaborations that highlight a range of groundbreaking talent and brand partnerships.
Bluestar Alliance CEO Joey Gabbay echoed Barker’s sentiment, saying, “Working with Travis Barker, who has done so much for music and culture, truly embodies our brand’s spirit.”
Launching in Spring 2025, the Hurley x Travis Barker collection will showcase exclusive apparel and accessories with custom graphics and archival art that reflect Barker’s bold style. The collection will be available at select retailers and on Hurley.com, with further details forthcoming.
About Hurley
Founded in 1999 in Huntington Beach, Hurley champions youth culture with a foundation in beach lifestyle and a focus on disruptive innovation. With collaborations spanning music, art, and sports, Hurley sets a global standard for performance and style both in and out of the water. Follow Hurley’s journey on www.Hurley.com and on social media.
About Travis Barker
Travis Barker celebrated as one of the greatest drummers of all time, has made waves across various music genres, and is also a successful producer, author, and entrepreneur. In addition to his extensive music collaborations, he has established ventures like Barker Wellness and co-owns Crossroads Kitchen, a vegan restaurant. Barker continues to expand his creative pursuits, recently launching his 5K “Run Travis Run” event and broadening his wellness brand.
About Bluestar Alliance, LLC
Founded in 2006, Bluestar Alliance owns and markets a range of consumer brands, including Hurley, with global retail sales surpassing $9 billion. The portfolio includes brands like Off-White, Scotch & Soda, and more.
