DESIGNME, a leading Canadian hair care brand known for its vegan and cruelty-free products, is thrilled to announce its official entry into the U.S. retail market through an exciting partnership with Nordstrom. Starting today, DESIGNME’s popular, salon-quality products are available online at Nordstrom.com, with a wider selection set to launch in Nordstrom stores in early 2025.
The Nordstrom debut includes a curated lineup of 45 products and gift sets to style, treat, and nourish hair for all types and needs. Shoppers will find fan favorites from DESIGNME’s iconic collections, including:
- PUFF.ME – For Volume & Texture
- GLOSS.ME – For Hydration & Shine
- BOUNCE.ME – For Curl & Definition
- QUICKIE.ME – For Fast Refresh & Dry Shampoo
- FAB.ME – For Strengthen & Repair
- HOLD.ME – For Hold & Control
Safir Shnayderman, CEO and Co-Founder at DESIGNME, expressed excitement about the partnership: “This milestone with Nordstrom is a huge step forward in bringing our products to the U.S. market. We’re thrilled to introduce a new audience to our vegan hair care products and inspire them to achieve their best hair yet.”
Since its founding in 2016, DESIGNME has built a trusted reputation among professional stylists and salon owners. With over 100,000 stylists in North America and more than 20,000 salons across the U.S. and Canada carrying DESIGNME, the brand remains dedicated to its professional roots, blending salon-quality innovation with accessibility.
“Nordstrom’s commitment to quality, innovation, and inclusivity aligns with our values at DESIGNME,” said Cynthia Desrochers, Marketing Director at DESIGNME. “We’re eager to connect with Nordstrom’s customers while continuing to support our stylist community.”
The Nordstrom partnership strengthens DESIGNME’s omni-channel strategy, complementing its professional salon partnerships and direct-to-consumer channels. In addition to Nordstrom, DESIGNME is available on Amazon, SalonCentric, and through a network of independent distributors across North America, making it easy for consumers and professionals alike to access the brand.
In 2023, DESIGNME welcomed celebrity stylist Philip Wolff as Guest Creative Director. With 25 years of experience, Philip brings his expertise in hair care and education to further support DESIGNME’s mission of empowering stylists and customers with innovative products and styling techniques.
Ready to try? DESIGNME products are now available at Nordstrom.com, with in-store availability coming soon.
ABOUT DESIGNME
Founded in 2016, DESIGNME is a Canadian hair care brand inspired by stylists and driven by creativity, performance, and inclusivity. DESIGNME offers high-quality, vegan, and cruelty-free hair products crafted from natural ingredients to deliver innovation without compromise. From volume to repair, DESIGNME products aim to inspire confidence and creativity for everyone.
SOURCE: DESIGNME
