Urban Decay Breaks the Internet with Epic Relaunch of the Iconic Naked Eyeshadow Palette
Urban Decay has officially taken over social media, setting the beauty world ablaze with the return of their legendary Naked Eyeshadow Palette, relaunched exclusively at Ulta Beauty on August 4. This highly anticipated drop sold out on urbandecay.com in less than a month, with 60% of stock gone in the first 48 hours. In a major win for beauty lovers, the iconic palette is now available for a limited time at Ulta Beauty stores and online.
The relaunch wasn’t just a product drop – it was a beauty revolution. Urban Decay’s creative marketing strategy ignited serious FOMO, with nearly 7 billion social media impressions and engagement across their channels up by 200%. TikTok and Instagram exploded with teasers and influencer collabs, including OG beauty gurus like NikkieTutorials and Manny MUA, alongside the new generation of creators like Isabel Clancy. The hype reached new levels with Ulta’s “coming soon” page crashing from the sheer demand.
“The return of the Naked Palette has been beyond epic,” said Arnaud Kerviche, VP of Marketing at Urban Decay. “It’s not just about bringing back a product—it’s about celebrating the evolution of beauty and uniting generations of makeup lovers.”
The palette, beloved for its blendable neutral shades, comes in its classic velvet packaging but now features a vegan, long-wear formula with an updated brush and larger mirror. Iconic shades like Sin, Toasted, and Smog are back and better than ever, offering a nostalgic nod to the beauty world that first fell in love with it back in 2010.
Since its first launch, the Naked Palette has sold over 30 million units, raking in more than $1 billion in sales. After bidding farewell to the palette with a Nicole Richie-hosted funeral in 2018, Urban Decay has now resurrected the original with a modern twist.
“We couldn’t have chosen a better partner than Ulta Beauty to bring the Naked Palette back to life,” said Maria Salcedo, Senior Vice President of Merchandising at Ulta. “It’s not just a palette—it’s a cultural moment, and we’re thrilled to see how it’s resonating with both OG fans and the new generation of beauty lovers.”
The Naked Eyeshadow Palette is available now for $59, but only for a limited time -so grab it while you can!
About Urban Decay
Since 1996, Urban Decay has been shaking up the beauty world with high-performance, cruelty-free makeup that celebrates individuality. Disrupting the traditional beauty norms, Urban Decay empowers people to express themselves unapologetically. For more info, visit urbandecay.com.
