Axiom’s Warnings Come to Fruition as Oryzatein® Rice Protein Business Thrives
Axiom Foods, the pioneer behind the Organic Oryzatein® Brown Rice Protein standards established in 2009, is experiencing a surge in demand, leading to a tripling of production. This comes as food and beverage manufacturers scramble to replace previous rice protein sources, which were falsely marketed as “organic” but now fail to meet the new USDA Organic tracking standards. The recent enforcement of USDA’s Strengthening Organic Enforcement regulations, effective from March 2024, has effectively eliminated fake organic rice protein from the U.S. market. Consumers can now confidently purchase authentic Organic Rice Protein when sourced from Axiom products. Under these new regulations, Axiom remains one of the few verified organic-certified suppliers of rice protein and the only FDA GRAS-certified provider—a fact that doesn’t surprise Axiom’s Founder and President, David Janow. “The truth has finally surfaced, as we’ve long warned food and beverage manufacturers that they couldn’t rely on dubious organic certificates, especially from Chinese suppliers, even if the price seemed attractive,” Janow stated. “If a price seems too good to be true, it likely is.” A clear indicator of fake organic ingredients is their failure to reflect the higher costs associated with organic crop cultivation.
The demand for authentic organic-certified products containing rice protein has skyrocketed, particularly as sourcing genuine Organic Pea Protein has become increasingly difficult due to a shortage of organic pea crops. Manufacturers are urgently seeking Organic Rice Protein to comply with the USDA requirement that 95% of ingredients in products labeled as organic must be organic. “Fortunately, Axiom has already tripled its Organic Oryzatein® Rice Protein production capacity and is fully prepared to meet the needs of even the largest manufacturers,” Janow confirmed.
Market reports echo this growth trajectory for this consumer-friendly ingredient. According to the Organic Rice Protein Market Report, released this month by InsightAce Analytic, the global market was valued at $134.12 million in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 19.75% through 2031, with Axiom Foods identified as the leading supplier in most reports.
Rice Protein’s rising popularity over other protein sources is driven by its clinically-proven high-quality protein content, offering the same clinical benefits as whey, with a neutral flavor, allergen, and gluten-free profile, and 100% digestibility, making it ideal for a variety of dietary needs, from dairy-free to vegan, celiac to sports nutrition.
The USDA’s enhanced procedures now require every part of the organic food and beverage supply chain to be certified and fully verifiable, facilitated by a unique QR code on each transactional certificate, linking directly to the certifying agency’s website. Certifications can be easily verified through the USDA Organic Integrity Database.
Axiom Foods continues to lead the way as a premier provider of patented plant-based protein solutions, committed to transforming the global food industry through innovation and sustainability. With a strong focus on compassion and environmental stewardship, Axiom’s food scientists have been at the forefront of the plant-based movement since 2005. Their diverse product pipeline includes high-quality, certified proteins, dairy alternatives, and other ingredients sourced from rice, peas, oats, and more.
