Buddha Brands™, the visionary force behind renowned products such as Thirsty Buddha® Coconut Water and Sparkling Coconut Water, Thirsty Buddha® Soda, and Hungry Buddha® Bars, has taken a significant leap forward in its mission to inspire healthier living. The company is thrilled to announce an engaging brand revitalization effort, one that not only highlights the remarkable variety of products and flavors but also simplifies portfolio recognition across different product categories. From its inception, Buddha Brands has remained committed to providing plant-based beverages and snacks crafted from clean ingredients with minimal or no added sugar. Rooted in this ethos, the brand revitalization seeks to visually narrate the company’s story and make it more convenient for consumers to identify and connect with their preferred products. The enhanced packaging design features a bold and vibrant visual identity consistently applied to both the main brand and its subsidiary product lines. This ensures that consumers can easily locate their favorite Buddha Brands products, ultimately enhancing the shopping experience.
Nora Collins, Marketing Director at Buddha Brands, remarked, “We strongly believe in the power of taste and quality, and our brand refresh mirrors our dedication to delivering products that are both clean and incredibly delicious. Our updated packaging celebrates flavors and presents a cohesive look that resonates with consumers across our diverse product range.”
To commemorate the brand revitalization, Buddha Brands is delighted to announce the successful launch of a nationwide contest that promises participants an exciting experience. The contest, promoted both online and at retail outlets, offers consumers the chance to extend their summer memories with an extraordinary opportunity to win a trip for two to Costa Rica.
Buddha Brands’ brand revitalization not only reinforces its commitment to taste, quality, and sustainability but also underscores its position as a brand that thrives on making mindful and purpose-driven choices.
About Buddha Brands™
Buddha Brands™ is Driven by Plants and Fueled by Purpose. Buddha Brands™ offers a range of natural, plant-based beverages and snacks, including Thirsty Buddha® Coconut Water and Sparkling Coconut Water, Thirsty Buddha® Soda, and Hungry Buddha® Bars.
Visit buddhabrands.ca to learn more.
