- Funding will support US expansion with rollout planned in major cities
- New York City location now open with trading outperforming expectations
- New investors B-Flexion and a fund managed by LionTree join Lewis Hamilton who reinvested
- Closure of Series B in Q3 2022, despite challenging investor and market backdrop
- Record Q1 performance by Neat Burger’s London estate with like-for-like sales up 20%
Neat Burger, the plant-based food group backed by Lewis Hamilton and Leonardo DiCaprio, is expanding its global reach after successfully raising $18 million in a Series B fundraiser. With operations across three territories, the company has set its sights on the United States with the opening last month of its first location in Nolita, New York.
The successful fundraiser was completed in October despite the challenging macroeconomic backdrop and reflects Neat Burger’s progress as a leading plant-based food company. Formula One Champion Lewis Hamilton, who is well known for his support for the environment has reinvested, as did Chimera Capital. The raise also attracted the interest of notable new investors including LionTree, New Theory Ventures, Real Madrid goalkeeper Thibaut Courtois and model and actress Sara Sampaio.
The round was led by B-Flexion, a private institutional investment firm founded by Ernesto Bertarelli, which has an increasing number of investments focused on sustainability. Commenting, Chiara Bertarelli said: “I love how Neat Burger is on a mission to make plant-based eating more accessible to everyone. Our generation is paving the way and driving this change, with research showing once Gen-Z adopts a vegan or flexitarian diet, 70% stick with it. So, the key is getting people to try it and integrate it into their daily lives. First impressions count and Neat Burger’s approach, combining fun and sustainability, has the potential to change the world”. Being the first generation to receive climate education, young people are driving a generational shift towards plant-based diets, and having spent time working in the business, Chiara, a recent Harvard University graduate, will now serve as Neat Burger’s Sustainability Advisor.
The investor support not only recognizes Neat Burger’s growth potential but also its differentiated and innovative approach which prioritizes an engaging restaurant experience that inspires consumer curiosity and their conversion to a meat-free and flexitarian lifestyle. The first quarter of this year saw a record performance by the group’s London restaurants with like-for-like sales up 20%.
Neat Burger’s decision to launch its first US restaurant in New York was a strategic move to tap into the city’s thriving foodie culture and health-conscious consumer base. Sales in its first month of operation have beaten expectations and it is the best-performing store in the group’s whole estate driven by high levels of repeat purchases.
Further international expansion will follow the New York opening with restaurants to launch in Italy and the Middle East, where Neat Burger opened its first franchise in Dubai in October 2022. Neat Burger is also growing its B2B vertical, having formed partnerships with hospitality groups and businesses to help achieve their net zero ambitions.
Tommaso Chiabra, Co-Founder of Neat Burger, said: “We are thrilled to have reached this major milestone in Neat Burger’s journey with successful fundraising from previous investors alongside an impressive group of new investors. This is a pivotal moment for our business, and it allows us to accelerate our growth plans. With the successful launch of our New York location and record first quarter under our belt, we have demonstrated the strength of our brand, and are now well-positioned to bring our award-winning plant-based food to the growing number of consumers in the US and worldwide who are embracing a healthier and more flexitarian lifestyle.”
Zack Bishti, Co-Founder and CEO of Neat Burger said: “We see New York as a tastemaker gateway to the US, and by all metrics, it has been our most successful launch to date. New Yorkers have good taste and strong opinions and we’ve been thrilled to see customers continually return. We’re at the heart of the growth in plant-based diets and our proximity to the customer voice sets us apart. In response to the growing demand for cleaner ingredients, we’ve incorporated healthier options into the New York menu, while continuing to serve our growing community food that’s as sustainable as it is delicious.”
Established in 2019, Neat Burger is one of the world’s fastest-growing plant-based food groups. It has rapidly gained a reputation for its pioneering approach ensuring its products appeal to flexitarian and plant-based consumers alike. With a focus on high quality, fresh ingredients with no compromise on taste, Neat Burger is all about accessibility and providing people with an alternative in a fun and engaging environment. Neat Burger’s purpose is to offer ethical, sustainable, and delicious plant-based food served with passion and style.
Neat Burger’s 100% plant-based menu offers a guilt-free way for health-conscious consumers to enjoy all-American classics reimagined with healthier, simple, and clean ingredients. The Neat Burger patty, made with a blend of superfoods including mung beans, quinoa, and chickpeas, is packed with healthy fats and proteins. The menu is designed to make eating plant-based an experience rather than a sacrifice, showing people that plant-based can also mean great taste. By offering a delicious and satisfying alternative to traditional fast food, Neat Burger is making “cheat days” into “neat days” and appealing to a wider audience looking for plant-based options. In June 2023, Neat Burger plans to introduce its New York menu to the group’s London locations including new healthier options and new local favorites.
Neat Burger has achieved not only a loyal fanbase but industry recognition too, having won two years running the UK’s Best Vegan Restaurant of the Year at the Deliveroo Restaurant Awards and it was nominated for the 2021 GQ Food & Drink Sustainability Award. The brand was also awarded PETA’s inaugural Company of the Year Award for its game-changing approach to a plant-based diet, encouraging people to eat delicious, protein-packed plant-based meals.
Website: www.neat-burger.com
SOURCE NEAT MEAT BURGER CO LTD
