Playground, the pioneering sexual wellness brand co-founded by Christina Aguilera, is thrilled to unveil its latest innovation, Mood Maker, a clean, pH-balanced intimacy oil that revolutionizes the way we experience pleasure. Crafted with a vagina-safe formula, Mood Maker uses botanical aphrodisiacs to promote arousal and support a healthy libido. The product marks Playground’s first release following its inaugural line of clinically tested,vagina-healthy personal lubricants. Within this new product category, Playground will continue to create good-for-you pleasure essentials intentionally designed for women.
Recognizing the misconceptions surrounding female arousal, Playground embarked on a mission to establish a new narrative. Playground understands that arousal isn’t a one-size-fits-all experience; factors like stress, hormonal fluctuations, and medications often affect desire. Startling statistics reveal that six out of ten women grapple with arousal issues, with 45% experiencing arousal disorders.* Our solution, Mood Maker, isn’t just a physical aid but a psychological catalyst that is massaged onto the vulva to ignite the senses and set the mood for intimate connections. Prioritizing vaginal health over topical irritants, Mood Maker is a botanical masterpiece designed to enhance pleasure, kindle desire, and support a healthy libido. Formulated with a unique blend of plant-powered ingredients, including a proprietary adaptogen complex and botanical aphrodisiacs, this pH-balanced oil takes your intimate experiences to an entirely new level.
“Our vision in developing Mood Maker was to create a product that would spark desire and set the mood for more pleasurable moments of intimacy, either alone or with a partner,” says Co-Founder, Christina Aguilera. “As a company operated by women, we continue to shift the narrative around female sexuality by creating open dialogues about sexual wellness, and bringing the female perspectives to safe and healthy intimacy products.”
Mood Maker’s nutrient-rich, luscious, and moisturizing ingredients allow it to be used as a daily skin softener for all the intimate areas and sensitive vaginal tissue. Designed for solo or partner play, Mood Maker’s oil-based formula, featuring Apricot and Meadowfoam Seed oils, is highly sensorial and silky to the touch. Featured ingredients include:
- Apricot and Meadowfoam Seed oils: to promote “tactile arousal” (the power to cause sexual arousal through touch) by providing superior skin smoothness to increase sensitivity in the vaginal area and help promote blood flow for a more pleasure-enhancing experience.
- Ashwagandha, Maca, Shatavari: A proprietary adaptogen complex to help support a healthy libido.
- Electric Daisy + Damiana: Botanical aphrodisiacs to stimulate the senses.
- Reishi and Cordycep Mushrooms: To help ease muscle tension for enhanced pleasure.
- The vegan and vagina-safe formula is free of Phthalates, Parabens, PEGS, Petrochemicals, Mineral Oil, Propylene Glycol, Gluten, Sulfates, Dyes, and Hormones and is not compatible with condoms.
“It became apparent to us that the psychological part of intimacy is often ignored, so we were inspired to create Mood Maker,” says Co-Founder Catherine Magee, “Mood Maker is a way to help get women excited about intimacy and use our product as a sexual self-care ritual, whether indulged in solo or shared with a partner.”
Beyond its mission to revolutionize sexual wellness, Playground is excited to collaborate with like-minded brands that understand the transformative impact of arousal, empower women of all ages and stages of life, and enhance their confidence and sensuality. This holiday season, in celebration of the Mood Maker launch, Playground is thrilled to announce its partnership with the luxury lingerie & RTW brand, Fleur du Mal. Fleur du Mal recognizes that feeling powerful and seductive in one’s undergarments can profoundly influence how a woman carries herself in the world. This partnership will combine Playground’s innovative adaptogen-powered intimacy oil with Fleur du Mal’s expertise in enhancing confidence and sensuality through lingerie. Together, they aim to empower individuals to embrace their desires and passions, enriching lives with newfound confidence and pleasure.
Mood Maker is competitively priced at $29 and will be available for purchase on helloplayground.com starting October 24, 2023, and coming soon to fleurdumal.com as well as through select retailers. Whether it’s pre-play, in-play, or replay, Mood Maker is your trusted companion for all your intimate moments. For more information, please visit helloplayground.com and stay tuned for exciting updates on the Playground x Fleur du Mal partnership.
*Source: J Clin Diagn Res. 2013 Dec; 7(12): 2877–2880. Published online 2013 Dec 15. doi: 10.7860/JCDR/2013/6813.3822
About Playground
Playground is a sexual wellness brand creating good-for-you pleasure essentials intentionally designed for women. We made Playground for anybody who wants more bliss in the bedroom and a deeper (and easier) connection with their partners. Our range of clean, natural, water-based personal lubricants spark all five senses and multiple erogenous zones – enhancing your mood, mind, and libido. Intentionally designed for a woman’s unique needs and desires, our proprietary formulas contain innovative biotech formulations and a plant-powered adaptogen complex containing Ashwagandha, Horny Goat Weed and Black Cohosh. We are founded and formulated by women, for women and we champion all women to think of sex as an essential part of their overall wellness. Meet your new bedside best friend. For more information, visit www.helloplayground.com and follow us @hello.playground on Instagram.
SOURCE: Playground
