K-Beauty Breakthrough: ‘Grabity Shampoo’ Launches in Europe After Viral Success in Korea
Grabity, the sensational Korean hair care brand scientifically engineered to fight hair loss and boost volume, has officially launched in Europe following its viral success in South Korea and a striking debut at FOIRE DE PARIS 2025—France’s largest and most prestigious consumer goods expo.
Developed by top-tier scientists from MIT and led by Professor Haeshin Lee of KAIST, Grabity has quickly become a global beauty phenomenon. Since its Korean debut just one year ago, the brand has sold over 1 million bottles, generating 20 billion KRW in revenue and creating “open run” lines at major retailers like Olive Young, where products sold out in just 39 minutes.
🌍 Global Expansion Begins in Europe
Now making waves beyond Asia, with markets already established in Japan, the United States, Taiwan, and the UAE, Grabity entered the European scene at FOIRE DE PARIS, held from April 30 to May 13 at Paris Porte de Versailles. Drawing over 450,000 visitors, the 120-year-old expo set the perfect stage for the brand’s European reveal. All 5,000 units prepared for opening day sold out rapidly, confirming intense consumer interest.
💡 Clinically Proven Results, Backed by Science
Grabity’s signature Hair Lifting Shampoo and new Hair Lifting Shot feature dual-action formulas that both prevent hair loss and boost volume. Powered by LiftMax308™, a patented polyphenol-based technology, these products:
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Reduce hair loss by 90% in just 7 days
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Deliver up to 140% volume boost after one use
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Protect hair against heat and UV damage
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Strengthen and lift fine, thinning hair from the root
These remarkable claims are supported by peer-reviewed research published in Advanced Materials Interfaces, ensuring scientific credibility and consumer confidence.
🌱 Vegan, Skin-Safe, and Eco-Conscious
Grabity products are:
✅ 100% vegan
✅ Certified “Excellent” for skin safety by Dermatest, Germany
✅ Packaged using recycled coconut shells to reduce plastic waste
This clean, science-meets-sustainability approach aligns perfectly with Europe’s growing demand for eco-friendly, conscious beauty brands.
“At Grabity, we deliver real results backed by real science,” said Haeshin Lee, CEO of Grabity and Distinguished Professor at KAIST. “The response in Paris was overwhelming, proving that Korean innovation connects deeply with European consumers.”
🔬 About Polyphenol Factory
Founded in 2023 by KAIST faculty members, Polyphenol Factory is a science-first startup commercializing advanced polyphenol technologies for everyday use. With a mission to “innovate daily life through science,” the company leads a new era of global lifestyle transformation through nature-inspired research and development.
🌐 Learn more: Grabity
