OVERTONE Expands Nationwide with Sally Beauty Retail Launch, Bringing Vibrant, Damage-Free Hair Color to More Consumers
OVERTONE, the pioneering vegan and cruelty-free hair color brand, is taking its bold hues to the next level with a nationwide launch at Sally Beauty stores. Starting today, OVERTONE’s best-selling Color Depositing Treatment Masks (CDTMs) will be available both in-store and online at SallyBeauty.com, making vibrant, salon-quality color more accessible than ever.
💡 A Game-Changer for Hair Color Enthusiasts
This expansion marks a major milestone for the women-founded brand, known for its semi-permanent, ammonia- and peroxide-free formulas that condition while they color. With a simple 10-15 minute application, OVERTONE’s masks deliver bold, expressive shades like Ginger Glow, Espresso Brown, Scarlet Red, and Golden Rose, all while deeply nourishing the hair with avocado oil, shea butter, and coconut oil.
“At OVERTONE, we believe hair color should be fun, expressive, and damage-free. Expanding into Sally Beauty stores nationwide is a huge moment for us,” said Barbara Roll, OVERTONE CEO. “We’re excited to bring our transformative Color Depositing Treatment Masks to even more people, helping them achieve vibrant, healthy color effortlessly.”
🛍️ Bringing Salon-Quality Color to Every Shelf
Sally Beauty, the largest global retailer of professional hair color and beauty products, has long been a go-to for high-quality, innovative hair solutions. This partnership aligns perfectly with Sally Beauty’s commitment to providing trend-forward, accessible color solutions to consumers.
“We’re thrilled to welcome OVERTONE to our retail lineup. Their approach to color innovation, hair wellness, and inclusivity aligns seamlessly with our mission,” said a Sally Beauty representative.
🌈 A Future of Bold, Healthy Color
By expanding into Sally Beauty’s nationwide network, OVERTONE is making its damage-free, self-expression-driven hair color available to a broader audience, reinforcing its reputation as an industry disruptor.
🔗 Shop OVERTONE now at your nearest Sally Beauty or online at SallyBeauty.com
🔗 Learn more about OVERTONE and its hair-healthy color revolution at OVERTONE.co
📢 About OVERTONE
Founded in 2014 by Maegan Scarlett and Liora Dudar, OVERTONE was born from a desire to create a hair-healthy alternative to traditional dyes. Built on innovation, inclusivity, and self-expression, the brand has since cultivated a passionate digital community while redefining hair color with conditioning-based, vibrant formulas.
SOURCE: OVERTONE
