District Taco Celebrates 15 Years of Flavor and Innovation: Expansion, Awards, and a Fully Customizable Menu Fuel Growth in 2024
From humble beginnings as a food cart in Rosslyn, VA, District Taco has grown into a regional favorite, now celebrating 15 years of serving authentic Yucatán flavors. Known for its fully customizable menu that caters to every preference—including vegetarian, vegan, and gluten-free options—District Taco continues to thrive, marking 2024 as a year of growth, innovation, and connection to its roots.
15 Years of Flavor and Recognition
In 2024, District Taco was named Best Mexican Food in Virginia by LoveFood.com, recognizing the brand’s dedication to quality, authenticity, and guest satisfaction. As it reaches this milestone, District Taco also celebrates the opening of new locations in Norfolk, VA, and Wayne, NJ, with additional sites in New Jersey and Orlando, FL slated for 2025.
A Journey Back to Yucatán
Co-founder and CEO Osiris Hoil recently returned to his roots in Yucatán, documenting the trip with the District Taco team. This journey reaffirmed the brand’s commitment to authentic flavors passed down through generations. The documentary offers fans a behind-the-scenes look at the traditional techniques and recipes that define the District Taco experience. Watch it here.
“Our visit to Yucatán wasn’t just about going back to where it all started—it was a reminder of why we do what we do: to share the authentic flavors of my home with the world,” said Hoil.
Innovation and New Menu Items
To celebrate its 15th anniversary, District Taco launched a 360º marketing campaign highlighting its popular All-Day Breakfast and is set to roll out exciting new menu additions in Q4. Fans can look forward to a multi-pack deal perfect for gatherings and snackable churro bites with Ghirardelli chocolate dipping sauce, bringing even more customizable options to their Yucatán-inspired menu.
Award-Winning Brand
District Taco has earned several prestigious awards, including Minority-Owned Business of the Year by the American Business Awards® and Co-Founder Osiris Hoil receiving the Outstanding Americans by Choice award from the U.S. Citizenship and Immigration Services. These accolades reflect the brand’s commitment to excellence, diversity, and community.
Franchise Opportunities
As District Taco continues to expand, they are seeking passionate franchise partners with experience in multi-unit operations. To learn more about District Taco franchising, visit franchising.districttaco.com.
About District Taco
Founded in 2009, District Taco has grown from a food cart to a fast-casual sensation, offering fully customizable, fresh, and healthful Yucatán-style Mexican food. With a focus on sustainability, District Taco uses environmentally friendly packaging and freshly made ingredients daily. Whether you’re craving vegan, vegetarian, or gluten-free options, District Taco’s menu has something for everyone.
For more information or to download the app, visit districttaco.com and follow @districttaco on social media.
